Gucci Beefs Up Tech With Augmented Reality App for Shoes

Gucci is ramping up its efforts in the technology world, having announced today the launch of an in-app augmented reality feature that it describes as the "first" for any fashion brand. Created in partnership with tech startup Wannaby, the feature allows customers to virtually "try on" shoes and then instantly purchase them from the label's e-commerce site. Gucci's signature Ace sneaker marks the debut footwear option that users can browse through and then view on-foot by simply pointing their p...